Wed 20 Aug 2008
Do you send out promotional emails? If so, consider this: According to Marketing Sherpa, more than 60% of decision makers now read their email on a mobile device. Although the number may be lower for notoriously low-tech dentists, the number of younger and/or more tech saavy dentists who use mobile devices to read email is no doubt climbing.
Why does this matter? Because your carefully designed graphic-packed email promotions won’t look like much after the images have been removed and the messages garbled by the mobile device. In fact, the email may be impossible to understand. Some corporate email servers also block images. This may affect any communications you send to dental dealers, manufacturers, or large clinics and institutions.
For this reason, consider plain text emails, which are easy to read on any device. If you want readers to click on a website link, provide a spelled out URL like this one: http://sakaduskimarketing.com. Include a phone number (mobile phone users may be able to click on it to call). If you include graphics, make sure to repeat any information contained in them as plain text as well. Never embed critical information in an image. As with any promotional message, keep it short, clear, and to the point.
By taking this approach, you will assure that the money you spend on email promotions won’t be wasted and your message will be readable, no matter what device the recipient is using to receive it.